AI is moving upstream

AI is moving upstream → into the data itself.

More data partners are beginning to embed LLM-powered agents directly on top of their proprietary datasets. These tools are designed not just to show trends, but to surface conclusions. You ask a question, and they respond with answers drawn from market data, sales signals, HCP behavior, or sentiment — sometimes in seconds.

In theory, this shifts the role of data from supporting analysis to delivering a point of view.

But it also raises important questions: Where is the insight coming from? What assumptions are baked into the system?

The appeal is clear: faster sizing, proactive alerts, field intelligence. But for data strategy and analytics folks, it changes how we evaluate vendors — not just by the data they offer, but by the decision layers they’re building on top of it.

Curious how others are thinking about these tools.

#DataStrategy #InsightEnablement #LLM #HealthcareAI #VendorEvaluation #CommercialAnalytics